clock menu more-arrow no yes mobile

Filed under:

Nordecke releases a statement on the Crew’s rebrand plans

The Black & Gold’s supporters have spoken.

SOCCER: AUG 10 MLS - FC Cincinnati at Columbus Crew SC Photo by Jason Mowry/Icon Sportswire via Getty Images

The Columbus Crew is making a major change to the team’s identity. For the second time in seven years, the club is going to rebrand, including a new logo and a change of the team’s name.

Columbus SC, as the team will be officially called, will use “The Crew” moniker that has been with the club since its inception in 1996 as a nickname that will still be used around the stadium and on merchandise.

The backlash from the fanbase came quickly after the new logo leaked on social media and Massive Report and other outlets reported on the plans of the logo. The vast majority of opinions seem to be dislike for the new logo, from the one created in 2014, and for removing “The Crew” from the team’s official name.

On Sunday evening, the Nordecke, the team’s over-arching supporters section, released an official statement in regards to this announcement from the team:

The Nordecke is deeply saddened by the decision to rebrand the club, in the process stripping it of its name and heritage. The Crew has been the club’s name and heart since its inception, it has served our rallying cry when we had to save the team from relocation, and our unified cheer when we have seen victory. The Nordecke would also like to make clear that neither the Nordecke nor any Crew Supporters Group was involved at any time with the conception, development, or design of this rebrand. The Board was shown the rebrand in the last few days and it was presented to us as a completed product with no chance for input. Further, to our knowledge supporters used in any promotional materials were not told of the rebrand ahead of time and participated under the belief they were simply supporting their club.

We condemn these changes and, more importantly, the lack of transparency in this process and urge the team to reconsider with meaningful input from the Crew community.

In the meantime, we will continue to do what we always have: support the players, coaches, and community of Columbus Crew.

The club is expected to roll out the rebrand this week and the new name and logo are expected to be put in to use in 2022.

Additionally, the Nordecke has asked that fans act rationally despite disliking the news.

Finally, there is a demonstration scheduled for Monday at historic Crew Stadium to protest this change to the Crew.