The Columbus Crew has a new pizza sponsor. With two months to go before the 2021 Major League Soccer season starts, the MLS Cup champions announced Thursday afternoon a new multi-year partnership with Donatos Pizza. Donatos products will now be sold at historic Crew Stadium and the New Crew Stadium for the upcoming season and beyond.
“Today is another exciting day for Crew SC as companies continue to choose Columbus and the Crew,” Crew executive vice president and chief business officer Steve Lyons said in a statement. “We are proud to be associated with such a respected locally-based family brand in Donatos Pizza and to bring them under our new roof as the Official Pizza Partner beginning with the 2021 season. By partnering with Donatos we bring together two organizations committed to our city and committed to delivering a world-class customer and fan experience.”
Donatos Pizza was founded on the south side of Columbus, Ohio in 1963 by Jim Grote. The franchise has more than 150 traditional restaurants in 10 states across America. The name Donatos means “give a good thing” in Latin, which is something the franchisor does by giving back to the communities it serves. This new partnership will grant Donatos two concession stands at the New Crew Stadium, presenting match day pizza promotion, associate partner rights to youth camps, clinics and much more.
“When I think about the Columbus Crew, you talk about enthusiasm, the spirit of this team, the fans in the stands at the New Crew Stadium – Donatos has the same kind of energy,” Donatos president and chief executive officer Tom Krouse said in the statement.
Donatos joins a select number of local Columbus businesses with partnerships with the Black & Gold. Locally-based Nationwide Children’s Hospital was the main jersey sponsor for the Crew last season with Nationwide Insurance taking that spot starting in 2021. Scotts Miracle-Gro, headquartered in Marysville, is the team’s sleeve sponsor.
“Over the coming months, we look forward to sharing the New Crew Stadium’s approach to food and beverage, reflecting the Crew’s commitment to creating the best match day experience for our supporters and fans,” said Lyons. “We look forward to celebrating the diverse, authentic, local cuisine that will blend classic offerings with an elevated approach that is distinctly Columbus.”
The New Crew Stadium is set to open in July, just around three months after the 2021 MLS season kicks off. The stadium will have a beer garden, a new Nordecke supporters’ section and now Donatos Pizza products to go along with a whole lot more.
“We love to be associated with world-class brands and that is exactly what the Crew is,” added Donatos executive chairwoman of the board Jane Grote Abell.
The Crew begins the 2021 season between April 6-8 in Nicaragua against Real Esteli in the 2021 CONCACAF Champions League Round of 16 first leg. The MLS season begins on the weekend of April 17.