Team rebrands to Columbus Crew SC

Crew Player Talk SC and Rebrand

It's time to hear what the Crew players think of their new brand.

The People Behind the Crew Rebrand

The Crew's, or should I say Crew SC, rebrand was a long process that finally was revealed to the public on Wednesday night.

Photos from the massive rebranding event

Columbus' Voice on Rebrand Reveal

After the much anticipated debut of new Crew SC rebrand, what did those in Columbus think? What do you think? Comment below.

Reviewing the new Columbus Crew SC badge

Taking a look at the Crew's new badge.

Anthony Precourt unveils Columbus Crew SC

The new name and badge sets a course for #NewCrew.

#NewCrew — a second first impression

The big logo reveal is another small step as the Crew reposition themselves in a crowded market.